Branding & Print
Ali Baba is a family run restaurant which has been specialising in Lebanese cuisine for more than 25 years. In this custom designed logotype I tried to capture Lebanon’s culture and Arabic influences as well as the restaurant’s authenticity and heritage.
Designing the Logotype
Looking at Arabic letterforms and calligraphy, I got a feel of what the logotype should look like. I designed a few variations and felt that the first sketches were too rigid and lacked the fluidity that is very prominent in calligraphy. The design needed to look authentic, organic and human.
“When we started discussing Ali Baba's branding, logo, signage, menus and website, Clint managed to impress me with all his ideas and creativity and has always delivered on time. I highly recommend Clint to anyone who wants high quality in their product.”—Hany Harb, Chef Patron at Ali Baba